Launching Simple Mobile in un-ignorable ways to lock into their young target - launching the new brand into the record books as the fasted growing MVNO brand in history.

Simple Mobile approached us just prior to their launch as the nation’s first SIM-based, pre-paid wireless provider. They desperately needed a simple and clear way to educate people about their new product offering. And in a chaotic marketplace already littered with four billion dollars’ worth of carrier ad noise, this was no easy task. While swapping SIM cards is the norm in Europe, the technology was relatively unknown here in the States. We created a fully-integrated launch campaign that included digital, events, print, OOH, social media and some very odd, yet strangely well-embraced educational videos that made their way across the digital universe. I’m proud to say that we helped Simple go from zero subscribers to 1,000,000 subscribers in just over a year (the fastest growing MVNO in history).

We created a YouTube Channel to host an area where people watch the collection of "how to videos" or upload their own videos (see below).

Creative Director: Tom Gilmartin
Senior Copywriter: Joe Gerlitz
Producer: Josh Kaulius
Director: Branson Veal

Here is a pretty cool video that a user "Larry White" submitted for our YouTube contest asking people to film what they did with their old Carrier SIM Cards and post it on our Simple Mobile Channel. We got a ton of submissions, but I liked this one the most.