Using the power of X Games prank culture to reveal the fear in even their most fearless athletes - and sharing a good, healthy laugh along the way.

X Games athletes have a reputation for being fearless. They show no hesitation as they repeatedly face deadly situations time after time. But no one is completely fearless, right? We figured we could find at least a little fear in each of the X Game warriors, even if it took a little creative planning to dig it out. We had them arrive on a set that included a tricked-out talent trailer. And without their knowledge we filmed each of them as they faced our “fear test.” Happy to say we found a little fear in all of them, and they all loved it.

Brian Deegan

Shaun White

Executive Creative Director: Court Crandall
Associate Creative Director: Steve O'Brien
Associate Creative Director: Tom Gilmartin
Producer: Michelle Price
Director: Joe Public